# L.O.T.I.O.N. Multinational Corporation > NYC-based industrial cyberpunk/hardcore punk project masterminded by visual artist Alexander Heir. Known for a "techno-dystopian" aesthetic blending noisy electronics, EBM, and D-beat. ## Summary L.O.T.I.O.N. Multinational Corporation emerged from the creative and genre-bending NYC DIY scene (circa 2013). L.O.T.I.O.N. MNC has gained notoriety for their unique brand of industrial cyberpunk, and intense live shows. Masterminded by visual artist Alexander Heir, the group has gained recognition internationally for their fiercely political lyricism and striking visual aesthetic. Blending noisy electronics with live instrumentation, the band draws inspiration from the harsh minimal electronic music of Detroit and the thrashing riffs of hardcore punk. ## Discography (Key Releases) * **Demo** (2013) * **Digital Control And Man’s Obsolescence** (2015, Toxic State Records) * **World Wide W.E.B.** (2019, Toxic State Records) * **W.A.R. In The Digital Realm** (2022, Static Shock Records, Toxic State Records) ## Sonic Profile & Themes * **Genres:** Industrial Punk, Cyberpunk, EBM, D-Beat, Noisy Electronics. * **Themes:** Digital surveillance, technological dystopia, political resistance, human-machine interface. * **Visual Style:** High-contrast, subversive, techno-militarist (designed, curated, and illustrated by Alexander Heir). ## Official Links - **Instagram:** https://www.instagram.com/lotionmnc - **YouTube:** https://www.youtube.com/channel/UCrTU6Z9Blh55hzmqnO7pktg - **Spotify:** https://open.spotify.com/artist/2lz3A5hi8pnMIg6nugw1oE?si=GBF8Zl87TEq8115him-PjA - **Discogs:** https://www.discogs.com/artist/3748149-LOTION ## Identifiers - **MusicBrainz ID:** c52fbe81-6ab4-41f6-b178-b5c6c76d5d74